The Story Behind Our Brand

In the heart of every successful business lies an inspiring story. Let us tell you what ours is...

In the shadows of Egypt's ancient pyramids and along the fertile banks of the Nile, the  pharaohs understood the paramount importance of agriculture to their civilization. They  were early pioneers in the art of cultivation, implementing innovative irrigation systems  and harnessing the power of the Nile's annual floods to sustain their crops.  

Born in Egypt but reaching across the globe, aydi pays homage to this enduring legacy  by infusing modern technology into the agricultural landscape, elevating the way we farm and ensuring a prosperous future for generations to come.

Our North Star  

At the core of aydi's inception was a vision - a vision to advance agriculture through  technology and serve every person devoted to this sector of great significance.  

"Our mission is to ensure the success and prosperity of growers around the world. We believe that through our technology, we can help them be more efficient, productive and profitable, so they can sustainably continue feeding the world." says Hassan Fayed, Founder & CEO of aydi.

Our Purpose  

Innovation has always been at the core of aydi’s mission. From day one, we’ve been  committed to developing an advanced field operating system (FOS) that is both user friendly and intuitive.  

We understand that not everyone is a tech expert, especially in the agricultural sector.  Therefore, our commitment to innovation stems from the belief that technology should be  accessible to all, regardless of their job or technical expertise. It is a powerful tool that the agriculture sector can benefit from and utilize to optimize operations and maximize profits.  

Simply put, our goal is your peace of mind; enabling field owners to make informed decisions through data – driven insights.

Putting People First 

Agriculture is a hands-on industry built on hard work, dedication, and a deep connection to the land. This is where our name and visual identity stems from: the power of the hand. The best part of our job, is being on the field, surrounded by nature, hearing firsthand the growers’ experiences, and witnessing the positive impact our product is having on their lives. 

Grit & Ambition  

We are helping countless field owners with our services that range from workforce  management to field operations intelligence, record keeping, reducing operational costs and more, making their lives easier and more productive. Our ambition is to reimagine the way the industry operates, proving that technology can indeed enhance tradition, without overshadowing  it. 

aydi's story is one of grit, innovation, and a deep connection to the agriculture sector. We  are committed to bring the agriculture industry closer to the future.  

As we look back on our journey, we are reminded that behind every brand is a story, and  aydi's story is one of making a difference in the lives of those who feed the world, the  unsung heroes behind it all.

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